FRANCHISING

FRANCHISING, the form of long-term business cooperation, when a company with a name well-known in the market (franchisor) resells the rights to its brand together with the technology of production or sale of goods or services to independent enterprises (franchisees). One of the successful examples of franchises developed in the RB is Kumpan Coffee. Dom Kazdomy (a House for Every Person) Construction Company, engaged in the manufacture of prefabricated lowcost cottages from structural insulating panels, can also be noted among intraRepublican franchises. Another famous example is Pyshka Company, which is actively developing the F. network not only in the RB and in the Russian Federation, but also in other countries.